Company Profile

Newgioco Group is a leisure betting technology company that provides regulated online and offline gaming and wagering through authorized branches throughout Italy. Newgioco.it is the website through which Multigioco Srl, holder of remote gaming concession code GAD 15133, offers Internet gaming services.
The company offers its customers a full suite of leisure gaming products and services, such as sports betting, virtual sports, online casinos, poker, bingo, lotteries, interactive games and slots. They guarantee efficiency, flexibility and innovative solutions for all Partners, Agents and End Users using the online platform.

Requirement

NewGioco’s objective is to improve the registration process on its website newgioco.it by new members.
The current process involves a guided wizard that allows manual entry of the master data required to create the new customer profile.
By means of certain user identification and an intuitive onboarding process, it is intended to offer a simple and automated registration operation mode.
The current process is to be improved by introducing a user recognition flow via a dedicated page, using SPID or CIE. At the same time, the system will have to read in an automated way the data contained in the identity documents of customers registering on the platform to verify their correctness.

Results achieved thanks to Namirial

The solutions proposed by Namirial Spa have made it possible to introduce a more streamlined and secure process thanks to cutting-edge technologies that have made it possible to speed up both data collection and identity verification for new customers registering on the NewGioco online site.
Namirial’s Onboarding solution has simplified the identity verification process by reducing error margins, costs and time, all in full compliance with current privacy regulations.
Thanks to a process designed together with NewGioco, the best solution was identified to both optimise and ‘certify’ the onboarding of new customers and to provide a simple and immediate user experience.

Our customer’s word

Thanks to the implementation of the new system on our website, customers who register themselves or through one of our sales outlets experience a more efficient registration on newgioco.co.uk.
It is no longer necessary to enter all personal details, making the process fast, secure and accurate. This eliminates the risk of errors during registration, which in the past could lead to the customer having to repeat the operation.
In addition, our customer service department, which is responsible for verifying gaming accounts, benefits from a simplified validation procedure.
Once registered via SPID or CIE (in Italy), the customer is already ‘identified’ in our backoffice, thus minimising the possibility of errors when comparing the data entered with those indicated in the document itself.
A further benefit appreciated by customer service operators is the possibility, via Namirial’s backoffice, to view the data of potential customers who have not completed the registration process, allowing follow-up calls to be made to assist them in completing the registration process.

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